Super Unnatural
Role: Social Media Manager
Client/Event: Super Unnatural Festival, Tucson, AZ
Date: [October 31, 2024]
Platforms Covered: Instagram
Affiliation: 101.5 FM
The primary goal of my social media coverage for Super Unnatural Festival was to maintain a consistently positive brand image for 101.5 FM while posting relevant, brand-safe content that aligned with the station’s presence at the event.
Key Performance Targets:
• Maintain 100% compliance with 101.5’s content standards, including tone, language, and visual branding.
• Conduct and deliver 3–5 artist interviews for use across 101.5’s digital and on-air platforms, fulfilling credentialed media responsibilities.
• Capture and share 5 live moments from the festival, including crowd energy, artist performances, as well as post-event content.
This campaign was designed to reinforce 101.5’s presence at the event, showcase exclusive artist access, and deliver timely, relevant coverage that reflects the station’s values and voice.
live event stories from Super Unnatural Festival were designed to capture the raw energy and heat-of-the-moment excitement that defined the weekend. Through real-time crowd reactions, artist arrivals, and behind-the-scenes glimpses, we spotlighted fan engagement as it unfolded, immersing followers in the pulse of the festival and amplifying the shared experience across social platforms.
This post-event recap features short clips and quotes from fans sharing their favorite moments from Super Unnatural Festival. The content captures raw excitement, personal stories, and authentic reactions, spotlighting the community’s passion and energy. Each interview is framed with branded overlays and event hashtags, reinforcing Ringside’s presence as a cultural connector.
caught up with Dillon Nathaniel after his high-energy set to talk about his creative process, crowd energy, and what drives his signature sound. Check out our exclusive interview for an inside look at one of the night’s most electric performances!.
This post-event asset served as a heartfelt thank-you message to close out the SuperUnnatural Festival. It featured a carousel of visually striking photos showcasing the festival’s highlights, from vibrant crowd moments and artist performances to atmospheric lighting that reflected the event’s surreal, otherworldly theme. The copy expressed gratitude to attendees, performers, and partners, wrapping up the event with a positive, community-driven tone. Its purpose was to celebrate the shared experience, extend the festival’s energy online, and strengthen audience connection beyond the event itself.